Make sure that you pay close attention to the amount of information you post on Video. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Try having a contest to increase followers on your Video page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
You can build value for your Video campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Video to share some coupon codes or let your subscribers know about the new products you have not released yet.
Make custom tabs on your Video page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal "bests".
Use photos in every Video update that you do. People love looking at photos on Video. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.
Respond to your fans. Remember Video is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get their explanation involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
Marketing on Video is now an avenue which is open to your business. You know what it takes to engage an audience, supplying advertising to those you target. This knowledge is something your competition likely lacks, so act on it as soon as possible to get the most out of it.